Services

Media relations training

Working with the Media

Course Aim: ‘Working with the Media’ aims to assist you to undertake Public Relations (PR) activities and welcome media representatives to your business or organisation.

Duration Full Day

Timings Start 9.30am – Finish (Approx) 4.30pm

Who is the course intended for? Managers, owners and supervisors/team leaders working within tourism, leisure and hospitality sector, within the UK visitor economy.  

What will I gain from the course?You will gain essential knowledge of how to deal with media attention, using PR to encourage sales, how to take part in promotions, and much more.

What does the course cover?The course will allow you to:

·       Understand the PR process

·       Decide whether to undertake your own PR or use a freelance consultant

·       Produce an effective press release

·       Take part in media promotions

·       Welcome media representatives to your premises

·       Manage a Crisis

·       Monitor your PR activities and coverage

·       Develop an action plan to enable you to undertake successful PR campaigns

·       Prepare your business or organisation for media attention

Course Method

Classroom style delivery (one to one or in small groups)

Discussion

Powerpoint slides

Discussion of good practice, case studies and activities

Assessment : None

Next steps Working with the media workshops are suitable for most businesses, and aim to help them make the most of opportunities to gain media coverage and raise awareness. For further information and pricing please contact us