Services

Smarter Marketing Online Course

Smarter Marketing - online

Tailored to meet the needs of smaller businesses, Smarter Marketing - online follows on from Smarter Marketing, by concentrating on online marketing activities including search engine optimistaion. This intensive and practical programme has been designed to give you a head start in promoting a tourism business online, using a jargon free non technical approach.

The benefits to your organisation

Smarter Marketing – online can help your organisation to:

  • improve the effectiveness of your online marketing activities
  • attract new customers and build repeat business online 
  • capitalise on cost-effective online marketing opportunities
  • reach global markets
  • increase sales and profitability.

The benefits to participants

The Smarter Marketing - online training programme is designed for owners, managers and other employees responsible for marketing a tourism, leisure or hospitality business, who already have some form of Internet web presence. It is likely to be of particular benefit to those without formal training in sales and marketing.

After successfully completing the programme, participants will be able to:

  • understand the basic principles of online marketing and sales promotion
  • appreciate how online marketing can be used to promote their business
  • understand the principles of search engine optimisation 
  • understand the business opportunities deriving from Web 2.0 and the social media revolution  
  • market their organisation effectively online

High quality skill development

Smarter Marketing training programmes are delivered by experienced trainers using high-quality materials. The interactive programme is delivered in jargon-free, non-technical language and includes a variety of thought-provoking activities. It provides a range of practical free and low cost ideas for marketing a smaller tourism business, together with tips for developing a good working relationship with professional service providers. Each participant receives a Smarter Marketing online toolkit for reference.

Smarter Marketing – online training programme

Participants learn and practice skills that they can apply the very next day to improve the effectiveness of their marketing activities online.

Introduction to online marketing

  • Objectives of the training programme
  • Definitions of online marketing
  • The information technology lifetime learning challenge
  • 6S - the benefits of marketing online 

Getting organised

  • basic information requirements
  • communicating the principles of sustainability and accessibility online
  • the 6 key questions every web site owner must answer

Optimising content

  • the principles of excellent web content
  • the principles of search engine optimisation 
  • online advertising opportunities

How Web 2.0 is shaping the future

  • The challenges of user generated content
  • Business opportunities deriving from the social media revolution 
  • Explanations of Blogs, Wikis, SSL, VOIP, Podcasts and more
  • Using email and e-newsletters

Operational matters 

  • Online booking and DMS
  • Legal considerations
  • Online information resources 
  • Preparing for international business
  • Evaluating online activity