Services

Smarter Marketing Course Description

Welcome E-business Smarter Marketing

This one day course is tailored to meet the needs of smaller businesses. It combines an introduction to marketing with an overview of e-business and e-marketing techniques.

Objectives

  • To introduce you to practical ideas that give you a head start in promoting your business
  • To help you learn how to use the media to promote your business and get publicity  
  • To provide you with an enjoyable, interactive and thought provoking learning  experience

Content Includes

  • Important definitions – marketing - selling - tourism -  hospitality - leisure 
  • Understanding customer needs – the buying and decision making process explained  
  • Media choices
  • What to say in your advertising
  • How to make a favourable impression on customers 
  • Building a database 
  • What the Internet can do for you
  • Making the most of email
  • What makes a good web site

This intensive and practical programme has been designed to give you a head start in promoting a business both online and offline. It is suitable for any individual responsible for promoting the business they own or work in whether it is a visitor attraction, accommodation or leisure service provider. It is likely to be of particular benefit for those who lack formal training in sales or marketing as a discipline.

THE TRAINING DAY

Delegates learn and practice skills they can apply the very next day to improve the effectiveness of their marketing activities. The training involves interactive techniques, ensuring that the learning is enjoyable and relevant to those who run small businesses or work in them.

PROGRAMME CONTENT

1.  Review and introduction to marketing

  • Course aims
  • Definitions 
  • Customer decision making and the buying process
  • How the tourism industry is organised 
  • The media in the wired world

2.  Getting organised

  • What to put in a marketing plan 
  • Selling benefits
  • How to run a campaign 
  • How to measure success

3.  Obtaining information

  • DIY market research – online and offline  
  • Reliable sources of information

4.  Promotion and advertising

  • How to make a favourable impression on customers and prospects
  • How to decide where and when to advertise

5.  Building a Database

  • Why build a database
  • Data Protection overview

6.  Introduction to E-business 

  • Why have a web presence
  • Making the most of your web site
  • Using email 
  • Introduction to e-marketing

For further information and course dates please contact Training Services, Tourism South East 40 Chamberlayne Road Eastleigh Hampshire  telephone 02380 625436 or fax 02380 620010

Course developed in association with Manifold Associates. For further information telephone Vivienne Boucher (01622) 832373 or email vivienne@manifold.co.uk