Services
Making the most of E-business
How to take advantage of the opportunities the Internet offers your business
What does the Internet mean for you and your business? How do you go about incorporating it into your marketing activities, and how effective is it? By providing answers to these and other important questions, this practical course can help set you on the road towards success in today’s ‘wired world’.
Who should attend?
Whether you are relatively new to online marketing or if you already use e-mail and perhaps have a website, this course will give you a firm grasp of the essentials. It is particularly aimed at representatives of small or medium sized tourism businesses who believe they need to look more closely at internet marketing opportunities but who have little or no knowledge of the field.
Leaning Outcomes:
- To understand the principles of Internet based marketing
- To be able to incorporate e-marketing into existing promotional activities
- To be able to use internet based resources to benefit your business and contribute towards growing sales and improving productivity.
Course Content:
- E-marketing fundamentals – the difference between e-marketing, e-commerce and e-business
- What you need to know about the wired world and internet users
- 5S - the five key benefits of e-marketing
- Creating a website and marketing its presence
- Promoting your business online
- Internet based resources for tourism businesses and what they can do for you
- Capturing customers and measuring success
How long does the course last?
'Making the most of E-business' has flexible content that can be adapted for delivery as a one and a half hour presentation, or a longer interactive workshop, if delivered at a venue where a live internet connection is available . It is particularly effective when delivered in conjunction with local area case studies and live demonstrations of the online booking process and associated administrative support offered by a destination management system (DMS).
Follow-on Courses
Microsoft FrontPage will help you to design your own web site, and learning to use it will give you knowledge of the basics of web design in a single day . Adobe Dreamweaver offers more advanced functionality, and Flash can be used to add advanced animation. Courses that will teach you how to use these programs are usually run over a period of several weeks and are available at further education institutions.
As an alternative, consider having a professional web site set up, with a built in Content Management System (CMS). This can be highly cost effective in the long run, as it makes it a simple matter to update text and images on a website yourself .